To solidify branding and drive bookings, I designed and implemented two newsletters, the Shortform Roundup and Broadcast Editors Roundup, leading the projects from brainstorming through to launch. I co-wrote and maintained both newsletters throughout my time at Bluberry.
The Shortform Roundup launched first, and at our first review four months from launch, its open rate was 4x higher than previous editions. Between 2022-23, click rates for both newsletters have increased by over 200% compared to our audience averages.
