Between Summer 2022 and Autumn 2023, I led Bluberry's brand marketing activity and oversaw marketing operations alongside senior colleagues. We unified brand messaging, revamped campaigns, streamlined workflows, and propelled content engagement.
Core Activity
-
Social Media Design and Copywriting
-
Reels Creation
-
Email and Content Marketing
-
Workflow Optimisation
-
Website Content Maintenance
-
Market and Competitor Analysis
-
Workshops, Training, and Brainstorming
Key Results
-
Raised engagement rate by over 500%.
-
Increased impressions by over 200%.
-
Produced over 400 pieces of social media content optimised for Instagram, IG Stories, Linkedin, Facebook and Twitter.
-
Contributed weekly to team strategy and brainstorming sessions.
-
Optimised marketing operations and reduced annual costs by a third.